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Vibe coding in marketing? We surveyed 300+ marketing leaders on its adoption

Jun 25, 2026

A joint research project between chiefmartec and UserEvidence dispels some myths and shows how

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The day infrastructure marched on the martech application layer

Jun 22, 2026

As martech applications increasingly behave like infrastructure, a data and AI infrastructure company launches an agentic CDP application

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The 2nd-order effects of generative AI on marketing and martech, 3 years later

Jun 11, 2026

The first-order effects became obvious. The second-order effects became strategic.

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Begun, the martech infrastructure wars have...

May 28, 2026

The "gravity" of the situation as six very different kinds of platforms collide in marketing's AI-era

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Marketing as architecture: the stack is not the building

May 14, 2026

A two-thousand-year-old framework for marketing that serves, adapts, and stands apart.

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Here's your ungated copy of The State of Martech 2026 report

May 6, 2026

We finally hit "peak martech" — or is the very nature of commercial martech dissolving?

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Build vs. buy is the wrong question for martech AI

Apr 22, 2026

Real-world patterns from our latest research on 70 AI use cases in marketing, a preview of the State of Martech 2026, launching May 5

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From apps to infrastructure: martech's most important migration

Apr 14, 2026

As AI makes custom apps and agents easier to build, the durable value in martech shifts to the layers underneath them.

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Attribution 2.0: From the Tower of Babel to marketing's control tower

Apr 6, 2026

What we learned researching The State of Marketing Attribution 2026 — and why it wasn't the statistics class I expected

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Springtime for agencies and service providers in marketing and martech

Mar 27, 2026

While some SaaS companies struggle with AI angst, the services industry is blossoming

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