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57% of the "Best" Marketing & Sales Software Is New This Year

Feb 18, 2026

For marketers, adaptability is key; for vendors, it's platform ecosystems

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Context Is Gravity in an Expanding, Not Dying, Software Universe

Feb 13, 2026

Ecosystem judo, aggregation theory, and the business model for context-as-a-service

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The SaaS Moats Are Crumbling, but the Opportunity Is Bigger

Feb 6, 2026

Context-as-a-Service (CaaS) and the future of domain-specific software platforms

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I'm all in as an independent martech analyst and advisor

Feb 1, 2026

Still my labor of love, but now also my full-time gig

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