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Springtime for agencies and service providers in marketing and martech

Mar 27, 2026

While some SaaS companies struggle with AI angst, the services industry is blossoming

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Stacks on a Plane: Reshaping martech on a universal data layer

Mar 19, 2026

A Grand Unifying Theory of Martech and a composable architecture for the AI age

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Could loyalty systems be killer context-as-a-service (CaaS) platforms?

Mar 6, 2026

Rethinking loyalty programs as context infrastructure for the AI era

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The art of marketing and the art of software have fully fused together

Feb 27, 2026

10 years ago, "Hacking Marketing" revealed emerging parallels between marketers and software developers that are now daily life

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57% of the "best" marketing & sales software is new this year

Feb 18, 2026

For marketers, adaptability is key; for vendors, it's platform ecosystems

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Context is gravity in an expanding, not dying, software universe

Feb 13, 2026

Ecosystem judo, aggregation theory, and the business model for context-as-a-service

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The SaaS moats are crumbling, but the opportunity is bigger

Feb 6, 2026

Context-as-a-Service (CaaS) and the future of domain-specific software platforms

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I'm all in as an independent martech analyst and advisor

Feb 1, 2026

Still my labor of love, but now also my full-time gig

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