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The death of moats in marketing and martech is greatly exaggerated

Sep 10, 2026

The unexpected upside of Martec’s Law and the advantages your competitors can’t prompt into existence

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Not all humans-in-the-loop are equal

Aug 21, 2026

Which human? How much attention? And where in the loop?

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AI abundance has a coherence problem. Paging product marketing.

Aug 11, 2026

AI doesn’t eliminate the constraints on innovation. It moves them — from building things to making them matter.

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Could you have AI sales agents that buyers would actually appreciate?

Jul 23, 2026

An evolutionary model and capability framework that rises above the cliché AI SDR

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Vibe coding in marketing? We surveyed 300+ marketing leaders on its adoption

Jun 25, 2026

A joint research project between chiefmartec and UserEvidence dispels some myths and shows how

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The day infrastructure marched on the martech application layer

Jun 22, 2026

As martech applications increasingly behave like infrastructure, a data and AI infrastructure company launches an agentic CDP application

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The 2nd-order effects of generative AI on marketing and martech, 3 years later

Jun 11, 2026

The first-order effects became obvious. The second-order effects became strategic.

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Begun, the martech infrastructure wars have...

May 28, 2026

The "gravity" of the situation as six very different kinds of platforms collide in marketing's AI-era

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Marketing as architecture: the stack is not the building

May 14, 2026

A two-thousand-year-old framework for marketing that serves, adapts, and stands apart.

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Here's your ungated copy of The State of Martech 2026 report

May 6, 2026

We finally hit "peak martech" — or is the very nature of commercial martech dissolving?

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