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Marketing as architecture: the stack is not the building

May 14, 2026

A two-thousand-year-old framework for marketing that serves, adapts, and stands apart.

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Here's your ungated copy of The State of Martech 2026 report

May 6, 2026

We finally hit "peak martech" — or is the very nature of commercial martech dissolving?

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Build vs. buy is the wrong question for martech AI

Apr 22, 2026

Real-world patterns from our latest research on 70 AI use cases in marketing, a preview of the State of Martech 2026, launching May 5

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From apps to infrastructure: martech's most important migration

Apr 14, 2026

As AI makes custom apps and agents easier to build, the durable value in martech shifts to the layers underneath them.

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Attribution 2.0: From the Tower of Babel to marketing's control tower

Apr 6, 2026

What we learned researching The State of Marketing Attribution 2026 — and why it wasn't the statistics class I expected

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Springtime for agencies and service providers in marketing and martech

Mar 27, 2026

While some SaaS companies struggle with AI angst, the services industry is blossoming

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Stacks on a Plane: Reshaping martech on a universal data layer

Mar 19, 2026

A Grand Unifying Theory of Martech and a composable architecture for the AI age

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Could loyalty systems be killer context-as-a-service (CaaS) platforms?

Mar 6, 2026

Rethinking loyalty programs as context infrastructure for the AI era

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The art of marketing and the art of software have fully fused together

Feb 27, 2026

10 years ago, "Hacking Marketing" revealed emerging parallels between marketers and software developers that are now daily life

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57% of the "best" marketing & sales software is new this year

Feb 18, 2026

For marketers, adaptability is key; for vendors, it's platform ecosystems

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