# chiefmartec

> Insights at the intersection of marketing, technology, and management by the industry's leading martech analyst.

This file provides information about chiefmartec to help large language models understand and reference this publication's content.

## Posts
- [Vibe coding in marketing? We surveyed 300+ marketing leaders on its adoption](https://newsletter.chiefmartec.com/p/vibe-coding-in-marketing-we-surveyed-300-marketing-leaders-on-its-adoption): A joint research project between chiefmartec and UserEvidence dispels some myths and shows how 
- [The day infrastructure marched on the martech application layer](https://newsletter.chiefmartec.com/p/the-day-infrastructure-marched-on-the-martech-application-layer): As martech applications increasingly behave like infrastructure, a data and AI infrastructure company launches an agentic CDP application
- [The 2nd-order effects of generative AI on marketing and martech, 3 years later](https://newsletter.chiefmartec.com/p/the-2nd-order-effects-of-generative-ai-on-marketing-and-martech-3-years-later): The first-order effects became obvious. The second-order effects became strategic.
- [Begun, the martech infrastructure wars have...](https://newsletter.chiefmartec.com/p/begun-the-martech-infrastructure-wars-have): The "gravity" of the situation as six very different kinds of platforms collide in marketing's AI-era
- [Marketing as architecture: the stack is not the building](https://newsletter.chiefmartec.com/p/marketing-as-architecture-the-stack-is-not-the-building): A two-thousand-year-old framework for marketing that serves, adapts, and stands apart.
- [Here's your ungated copy of The State of Martech 2026 report](https://newsletter.chiefmartec.com/p/here-s-your-ungated-copy-of-the-state-of-martech-2026-report): We finally hit "peak martech" — or is the very nature of commercial martech dissolving?
- [Build vs. buy is the wrong question for martech AI](https://newsletter.chiefmartec.com/p/build-vs-buy-is-the-wrong-question-for-martech-ai): Real-world patterns from our latest research on 70 AI use cases in marketing, a preview of the State of Martech 2026, launching May 5
- [From apps to infrastructure: martech's most important migration](https://newsletter.chiefmartec.com/p/from-apps-to-infrastructure-martech-s-most-important-migration): As AI makes custom apps and agents easier to build, the durable value in martech shifts to the layers underneath them.
- [Attribution 2.0: From the Tower of Babel to marketing's control tower](https://newsletter.chiefmartec.com/p/attribution-2-0-from-the-tower-of-babel-to-marketing-s-control-tower): What we learned researching The State of Marketing Attribution 2026 — and why it wasn't the statistics class I expected
- [Springtime for agencies and service providers in marketing and martech](https://newsletter.chiefmartec.com/p/springtime-for-agencies-and-service-providers-in-marketing-and-martech): While some SaaS companies struggle with AI angst, the services industry is blossoming
- [Stacks on a Plane: Reshaping martech on a universal data layer](https://newsletter.chiefmartec.com/p/stacks-on-a-plane-reshaping-martech-on-a-universal-data-layer): A Grand Unifying Theory of Martech and a composable architecture for the AI age
- [Could loyalty systems be killer context-as-a-service (CaaS) platforms?](https://newsletter.chiefmartec.com/p/could-loyalty-systems-be-killer-context-as-a-service-caas-platforms): Rethinking loyalty programs as context infrastructure for the AI era
- [The art of marketing and the art of software have fully fused together](https://newsletter.chiefmartec.com/p/the-art-of-marketing-and-the-art-of-software-have-fully-fused-together): 10 years ago, "Hacking Marketing" revealed emerging parallels between marketers and software developers that are now daily life
- [57% of the "best" marketing & sales software is new this year](https://newsletter.chiefmartec.com/p/57-of-the-best-marketing-sales-software-is-new-this-year): For marketers, adaptability is key; for vendors, it's platform ecosystems
- [Context is gravity in an expanding, not dying, software universe](https://newsletter.chiefmartec.com/p/context-is-gravity-in-an-expanding-not-dying-software-universe): Ecosystem judo, aggregation theory, and the business model for context-as-a-service
- [The SaaS moats are crumbling, but the opportunity is bigger](https://newsletter.chiefmartec.com/p/the-saas-moats-are-crumbling-but-the-opportunity-is-bigger): Context-as-a-Service (CaaS) and the future of domain-specific software platforms
- [I'm all in as an independent martech analyst and advisor](https://newsletter.chiefmartec.com/p/i-m-all-in-as-an-independent-martech-analyst-and-advisor): Still my labor of love, but now also my full-time gig

## Pages
- [](https://newsletter.chiefmartec.com/)

## Authors
- [Scott Brinker](https://newsletter.chiefmartec.com/authors/scott-brinker)