Scott Brinker | chiefmartec

Scott Brinker

Pioneering martech analyst and advisor, dubbed the "godfather of martech" by Ad Age.

The SaaS Moats Are Crumbling, but the Opportunity Is Bigger

Feb 6, 2026

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11 min read

The SaaS Moats Are Crumbling, but the Opportunity Is Bigger

Context-as-a-Service (CaaS) and the future of domain-specific software platforms

I'm all in as an independent martech analyst and advisor

Feb 1, 2026

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5 min read

I'm all in as an independent martech analyst and advisor

Still my labor of love, but now also my full-time gig