Pioneering martech analyst and advisor, dubbed the "godfather of martech" by Ad Age.
Apr 6, 2026
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9 min read
What we learned researching The State of Marketing Attribution 2026 — and why it wasn't the statistics class I expected
Mar 27, 2026
While some SaaS companies struggle with AI angst, the services industry is blossoming
Mar 19, 2026
12 min read
A Grand Unifying Theory of Martech and a composable architecture for the AI age
Mar 6, 2026
7 min read
Rethinking loyalty programs as context infrastructure for the AI era
Feb 27, 2026
10 years ago, "Hacking Marketing" revealed emerging parallels between marketers and software developers that are now daily life
Feb 18, 2026
For marketers, adaptability is key; for vendors, it's platform ecosystems
Feb 13, 2026
15 min read
Ecosystem judo, aggregation theory, and the business model for context-as-a-service
Feb 6, 2026
11 min read
Context-as-a-Service (CaaS) and the future of domain-specific software platforms
Feb 1, 2026
5 min read
Still my labor of love, but now also my full-time gig
